A revolutionary nutrition method needed a name worthy of its ambition.
One brand that arrived ready to change how people think about nutrition. The method is based in 3 pillars.
We built an entire world around it — in 60 days.
the persoma Project
Some projects give you six months. Persoma gave us two. The name came first — and it had to carry everything. «Persoma» — person and body, inseparable, in one word. A name that speaks before the science does, that feels human before it feels clinical. From there, we moved fast without cutting corners: branding, visual identity, creative direction, scriptwriting, on-set direction, print, visual merchandising, video editing, and a full web development.
All built around three radical pillars — gut microbiome analysis, nutrigenetics, and behavioral approach. A method that had never been packaged like this before. We collaborated with Hype Agency and Mario Stavris to make sure every touchpoint, digital and physical, felt as groundbreaking as the science behind it. Sixty days. Zero compromises. One brand that arrived ready to change how people think about nutrition.
We wrote the scripts and directed on set — making sure every frame spoke the same language as the brand we had built.
